Using Video for Software Marketing
Video has become an essential tool in every marketer’s toolkit, but it has shown particular utility for people marketing SaaS (Software as a Service). So what are some best practices for creating a...
View Article3 Tips for a Winning Trade Show Video
Businesses who have already produced a video for some other use will naturally want to leverage this investment by playing the video in their booth at a trade show. While there is certainly no harm in...
View Article5 Reasons Why Videos Should be Platform Specific
Most organizations have caught on to the power of video marketing, but there’s one important consideration that often gets missed: the platforms on which a video will be distributed. If you stop and...
View ArticleWhat Audience Retention Can Tell You About Your Video’s Performance
There are a number of metrics that can help you understand how a video is performing. Each can provide a slightly different insight, from how viewers are interacting with your content to how great of a...
View ArticleClik here to view.
Using Video for Inbound Marketing and Sales
Video can be a powerful tool to help attract and convert leads, to close prospects, and delight your customers. But for your videos to be effective, they must be contextual, focusing on each stage of...
View ArticleFacebook Captions: 5 Reasons You Need To Use Them
With up to 8 billion video views daily, Facebook should be on the radar of all marketers using video. The problem is that as many as 85% of those views happen with the sound turned off, meaninig much...
View ArticleClik here to view.
Lessons from Email Marketing for Your Video’s Call to Action
Email marketers have long known that crafting a compelling call-to-action (CTA) is an important step in creating an effective campaign. Writing great subject lines and copy will only get you so far,...
View ArticleClik here to view.
Humanizing Your Brand With Staff Bio Videos
In the world of business, video has been surging in popularity. And lately, there have emerged some creative uses of video, one of which is the ‘staff bio’ video. They’re a lot of fun to make, but they...
View ArticleClik here to view.
3 Considerations When Using Video to Teach
Video has proven itself as a powerful itself as a powerful communications tool, and part of that success lies in its ability to teach. There are many reasons for this, and it perhaps comes as no...
View Article5 Video Production Pitfalls (and How to Avoid Them)
We’ve been involved in the production of many video projects over the years, unfortunately, not all of which were a success. Too often, videos will get produced but never see the light of day for any...
View ArticleClik here to view.
Using Multiple Cameras for Your Video
Putting a person on camera is often a natural choice for video. But the question then follows: Who will that person be talking to? As we’ll see, that question is more important than you might think....
View ArticleYouTube Mobile-Friendly End Screens Keep Viewers Watching
You’ve likely seen them in the past, small previews linking to other videos, along with a subscribe button or other call-to-action, in the last 4-10 seconds of a video on YouTube. Savvy video marketers...
View ArticleRethinking the Autoplay Home Page Video
The home page of your website is like the main entrance of a building. In most cases, its purpose is to direct visitors to where they want to go next. Home pages that are unwelcoming, confusing, or not...
View ArticleClik here to view.
Qualitative, Observational, and Quantitative: The 3 Types of Data to Improve...
Measuring and analyzing the performance of your videos is important as you attempt to continually improve the results of your video marketing and communication efforts. But not all video metrics are...
View ArticleClik here to view.
6 Tips for Writing More Effective Video Scripts
Organizations of all kinds are using video in their marketing and communications, and that means writing for video is becoming an essential skill for communicators. But most have either never written a...
View ArticleHow Much Does Video Production Cost?
If you ask several video production companies how much a video costs, you’re likely to get several different and conflicting answers. You might be quoted a per-minute rate of somewhere between...
View ArticleClik here to view.
4 Ways to Use Video in Health Communications
Anyone who works in the health field knows that it’s a complicated space. And health communications is certainly no exception to that. With this challenge there is also opportunity, because unlike...
View ArticleClik here to view.
7 Ways to Make Your Videos More Shareable
Each day, we’re bombarded with videos posted on social media platforms and sent to us by email. There are many reasons why people choose to share a video online, but first and foremost the video must...
View ArticleClik here to view.
Setting Up a DIY Video Production Studio in Your Office
The cost of creating videos continues to decrease. Meanwhile, social video apps like Snapchat and live video tools are changing behavior by lowering the barriers to entry for shooting video and feeling...
View ArticleHow to Make a Facebook Cover Video
The cover photo on your business Facebook page used to be the best way to make a strong first impression. That is until Facebook recently began rolling out the new cover video feature. Facebook cover...
View ArticleUsing Personalized Video in Email
Personalized Video is a new and exciting way to engage with customers all the way through the customer journey. It’s a tactic which can be used throughout an organization in order to humanize email...
View ArticleClik here to view.
Giving Your Marketing a Boost with Video
Have you heard of Lance Armstrong? Of course, you have. Even if you hadn’t been following Armstrong’s impressive career, you would have heard about how it ended: 1995: Finishes 36th in the Tour de...
View ArticleUsing a Buyer Persona to Better Target Your Marketing Videos
In the past, marketers would typically segment their audience in terms of broad demographics – things like age, occupation, geography, income, ethnicity. However, these crude categories offer only...
View ArticleClik here to view.
Measuring the Performance of Your Videos in Google Analytics
In the world of digital marketing, we as marketers are increasingly challenged to measure and report on the return on investment of virtually all of our marketing tactics. This isn’t necessarily a bad...
View ArticleVideo Brochures are like Brochures on Steroids
Imagine receiving a brochure in the mail, opening it up and having a video start to play with sound. This is what’s called a ‘Video Brochure’, and it’s like a brochure on steroids. Video brochures are...
View ArticleOpen Captions vs Closed Captions
You’ve probably heard of ‘closed captions’, but what about ‘open captions’? Both types of captions make content more accessible for viewers but each have different pros and cons. In this post, we’ll...
View ArticleWhat Can Businesses Learn from Successful Creators on YouTube?
YouTube is the second largest search engine, next to it’s bigger brother, Google. The fact is that we’re addicted to the video platform. A whopping 80% of North American adults reportedly watch at...
View ArticleHow to Make Your Videos Accessible for Everyone
According to the Canadian Survey on Disability, 22% of Canadians over the age of 15 have at least one disability. This represents 6.2 million people, including those with disabilities related to sight,...
View ArticleRequirements for Broadcast Commercials
If you’re hoping to broadcast your commercial or PSA on television, there are additional requirements and fees that will need to be considered. This is why it’s so important to plan your distribution...
View ArticleClik here to view.
When Should You Use a Teleprompter?
In speaking to clients about their videos, there’s something that we often hear. In an attempt to make their videos feel more authentic and less scripted, they hope to avoid using a teleprompter and,...
View Article
